When Shelli and daughters -Simran and Samyra, started baking cakes at home, they never imagined that this mother, daughter bonding activity, would transform into the successful business that it is today. Initially producing cakes for family and friends, as news of the quality of their exquisite products spread, so too did demand, encouraging them to expand their market and supply a wider community.

Establishing relationships with its customers is an important part of Cakelicious’ business philosophy and enables it to create cakes that not only cater for specific events, but that are personalised to reflect their customers’ distinctive essence and personalities.

So what makes Cakelicious’ products so special? The answer is simple, Shelli, Simran and Samyra use only the finest and freshest baking and cake decorating ingredients on the market, this, coupled with whole lot of passion, a cup of desire, an abundance of creative know-how and perhaps the most important ingredient of all, ‘lots and lots of LOVE,’ enables Cakelicious to create wonderfully delicious edible artistic masterpieces that have customers continuously coming back for more!